A kinetic typography video is an effective communication tool because the viewer hears your message and sees your message simultaneously. These types of animated videos are great if your budget won’t stretch to a full custom animated promo video. Studies performed from a scientific standpoint have revealed that individuals are many times more likely to absorb and recall information that is provided simultaneously via multiple sensory channels. Kinetic type has been widely and successfully used in film as well as in television and computer-based advertising. These are proving very popular as a business introduction video to go on the homepage of websites to draw the attention of potential customers.