The off page search engine optimization is a technique which is used to increase the page rank but by offline methods. It consists of techniques like Link building, search engine submission, using social media and offline site promotions. We know that the quality of content will attract more links from other sites and so this technique helps in ranking the page on search engines. Link building is a time consuming process and should be done carefully. The links can be created on various web directories, social Medias, blogs, forums, videos, eBooks etc. where the traffic can easily see your links and are directed towards your website. Search engine submission can be done through many ways. Once your website is submitted there will be huge amount of traffic visiting your site. This manual submission will ensure that you will get the services like various optimization needed for your website and also tell the search engine that the website is owned by you. Depending upon the quality of the content the website will be ranked on search engine at the time of submission there is a need to submit only the url of your website. Social media enables the content to be shared to a large amount of traffic at once .You can promote on various social networking sites which will help you to reach too many clients and all over the globe. Offline promotion is also important like promotion in newspapers, blogs etc.